Privacy Policy – Adam’s Carpet Cleaning

Last updated: 3 October 2026

Adam’s Carpet Cleaning is committed to protecting the privacy and personal information of customers and visitors to our website.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal information.

Who we are

Adam’s Carpet Cleaning
Website: adamscarpetcleaning.co.uk
Email: adamscarpetcleaning@outlook.com
Telephone: 07914 080179

Adam’s Carpet Cleaning is the data controller for personal information collected directly through this website and through our customer enquiries.

Information we may collect

When you contact us, request a quote or become a customer, we may collect information including:

• Your name
• Telephone number
• Email address
• Address or postcode
• Details about the carpet, upholstery or cleaning service you require
• Information you provide through our contact or quote forms
• Details relating to bookings and work we carry out for you
• Communications between you and Adam’s Carpet Cleaning
• Technical information relating to your use of our website, such as your IP address, browser, device type and pages visited

We only collect information that is reasonably necessary to provide our services, communicate with customers and operate our business.

How we use your information

We may use your personal information to:

• Respond to enquiries and quote requests
• Arrange appointments
• Provide carpet and upholstery cleaning services
• Contact you regarding an existing or proposed booking
• Maintain customer and accounting records
• Deal with questions, complaints or aftercare
• Improve our website and services
• Measure how visitors use our website
• Protect the security of our website and systems
• Comply with legal, tax and accounting obligations
• Send marketing communications where we have permission or are otherwise legally permitted to do so

We do not sell your personal information.

Our lawful basis for using your information

Depending upon the circumstances, we may process your personal information because:

• It is necessary to take steps at your request before entering into a contract, such as providing a quotation.
• It is necessary to fulfil our contract with you when you book our services.
• We have a legitimate business interest in responding to customers, running our business, improving our services and keeping our systems secure.
• We have a legal obligation to retain certain business or accounting information.
• You have given us consent, for example for certain marketing activities or non-essential website tracking.

Where we rely on consent, you can withdraw that consent at any time.

Contact forms and HighLevel CRM

Our website uses HighLevel, which may also be referred to as GoHighLevel or LeadConnector, to help manage customer enquiries and communications.

When you submit a form on our website, information such as your name, telephone number, email address, postcode and enquiry details may be transferred to and stored within our HighLevel CRM system.

We use this information to respond to your enquiry, provide quotations, manage bookings and communicate with you about the services you have requested.

Depending on the features enabled on the website, HighLevel may also use cookies, scripts, local storage or similar technologies to provide functionality and measure website activity.

HighLevel explains that its platform can process information on behalf of its business customers and that cookies and similar technologies may be used in connection with its services. GoHighLevel

Google Analytics

We use Google Analytics to help us understand how visitors use our website.

Google Analytics may collect information including:

• Pages viewed
• Approximate location
• Device and browser type
• How visitors found our website
• Time spent on different pages
• Interactions with the website

We use this information to understand how our website performs and to help us improve it.

Google Analytics commonly uses cookies including:

• _ga – used to distinguish website visitors
• ga[ID] – used to maintain session information

Google states that these cookies have a default expiry of two years, although the duration can be changed by the website owner. Google for Developers

Where consent is required, Google Analytics will not be activated until you have selected the appropriate option through our cookie controls.

Sharing your information

We may share personal information with trusted organisations that help us operate our business, including:

• Our website and hosting providers
• HighLevel / LeadConnector
• Google Analytics
• Email and communications providers
• Accountants or professional advisers
• Payment providers, where applicable
• Government bodies or regulatory authorities where legally required

These organisations should only process information for legitimate purposes and in accordance with applicable data protection requirements.

International data transfers

Some of the technology providers we use, including Google and HighLevel, may process or store information outside the United Kingdom.

Where personal data is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.

How long we keep your information

We do not keep personal information for longer than necessary.

As a general guide:

• Enquiry information that does not result in work may normally be retained for up to 24 months.
• Customer, job and transaction records may be retained for up to six years, where necessary for accounting, taxation, legal or business-record purposes.
• Marketing information will be retained until you unsubscribe, withdraw consent or it is no longer reasonably required.
• Website analytics information is retained according to the settings used within the relevant analytics platform.
• Individual cookies remain on your device for the periods described in our cookie settings or until you delete them.

Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

Your data protection rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Request the transfer of certain information
• Withdraw consent where we rely on consent

To make a request, contact:

adamscarpetcleaning@outlook.com

The ICO says privacy notices should explain why information is collected, the relevant lawful basis, retention periods, who information is shared with and individuals' data-protection rights. ICO

Complaints

If you have concerns about how we handle your personal information, please contact us first and we will try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK's data protection regulator.

Links to other websites

Our website may contain links to third-party websites.

This Privacy Policy only applies to Adam’s Carpet Cleaning. Once you leave our website, you should review the privacy policy of the website you are visiting.

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Cookies Policy

What is a cookie?

Cookies are small files placed on your computer, tablet or mobile device when you visit a website.

Cookies can be used to make websites function correctly, remember preferences, measure website performance and understand how visitors interact with a website.

Some cookies remain on your device only while your browser is open. These are known as session cookies.

Other cookies remain for a specified period after you leave the website. These are known as persistent cookies.

How we use cookies

Adam’s Carpet Cleaning may use the following types of cookies.

Strictly necessary cookies

These cookies are required for the website to work properly. They may include cookies used for website security, form functionality and remembering your cookie preferences.

These cookies generally do not require consent.

Analytics cookies

We use analytics technologies to understand how people use our website and help us improve its content and performance.

This may include Google Analytics.

Where required, these cookies will only be activated after you have given permission through our cookie banner.

CRM and website tracking

Our website is connected to the HighLevel CRM platform.

Depending upon the features enabled, HighLevel or LeadConnector may use cookies or similar technologies to:

• Process website forms
• Identify website sessions
• Record website interactions
• Measure enquiries and conversions
• Provide communication or chat features
• Improve website functionality

Where these technologies are not strictly necessary, they will be treated as non-essential and controlled through our cookie preferences.

Functional cookies

Functional cookies may be used to provide additional website features or remember choices you have made.

Marketing cookies

If advertising or remarketing services are added to the website in the future, such as Meta/Facebook advertising or Google Ads remarketing, these technologies may use cookies to measure advertising performance or show more relevant advertisements.

Marketing cookies will not be activated without the appropriate permission where consent is required.

Cookies currently expected on the website

Google documents _ga and _ga_<container-id> as its standard GA4 website cookies, with a default two-year expiry. Google for Developers HighLevel itself recommends scanning a live website to identify the actual cookies present because the cookies depend on the marketing tools and integrations installed. HighLevel Support Portal

Managing your cookie preferences

When you first visit our website, you may be presented with a cookie banner allowing you to accept, reject or manage non-essential cookies.

You can change your preferences through the cookie controls available on our website.

You can also delete or block cookies through your browser settings. Blocking some cookies may affect certain website features.

Changes to this policy

We may update this Privacy and Cookies Policy when our website, services, suppliers or legal obligations change.

The latest version will always be published on this page.

Last updated: 3 October 2026